I was aware Gym + Coffee had the potential to grow, but our marketing was one area that I knew lacked confidence. We were looking for external capital to ramp growth. An investor introduced me to Dan in Wayflyer. Dan told me they could provide us with the funds to triple our marketing spend in a few days and that his team would help us to spend it in the right areas. We worked closely with Jamie and Joe on Wayflyer's Analytics team for a few days. They provided us with invaluable insights and advised us that we could increase our ad spend by 3x/4x in some of our campaigns. Both an external set of eyes and in-depth analysis really gave us the confidence to ramp our spend. We had the funds in our account 3 days after initiating contact with the Wayflyer Team. We are now on our second round of funding from them, and we definitely couldn't have achieved the level of growth without them.
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We used Wayflyer analytics to identify scalable marketing activities. Once email marketing was identified, we leverage their preferential partner rates with Klaviyo and used our cash advance to pay for their services.